The e-cigarette industry is huge and varied and offers a wide rangeโof e-cigarette products and solutions. On the other hand, Health Problems and Product Safety are forcingโregulators to tighten sanctions. The Malaysian market has been hit with tighter regulations, including a ban on retail displays and these extend to e-cigarette products asโwell.
Electronic Cigarette Industry Trends and Regulations (2025)
As we step into the new year of 2025, the electronic cigarette industry has gone through a sea change, with strong market growth and increased product diversification along a stream ofโever-stringent regulations. Worldwide, the e-cigarette market was large and well and an enormous USD 35.017 billion in 2024 and is predicted to grow at a compound annual growth rate ofโ29.17% to 2024-2029. Such growth presumes increasing consumer acceptance,โparticularly with younger consumers, who treat e-cigarettes like an independent product, a fashion and lifestyle โnot to mention, infinitely customizableโalternative to traditional tobacco products.
Extensive Product Diversification
The industry features aโwide variety of products, including heated tobacco products & other e-cigarettes that are vaporized in other forms. Forโexample, there are closed-system solutions such as cartridge-based disposable vapes, and open systems that enable users to refill e-liquids as needed. The diversity caters to varying needsโand usage of the consumers, making a huge contribution to the market growth.
Stricter Regulatory Oversight
Nonetheless, this increase is mitigatedโby the more stringent regulatory oversight on the part of governments globally. Theseโare regulations that service health safety and product safety. Such measures include increased tariffs, mandates forโfull product ingredient lists and other advertising and sales restrictions. Wales, however, in December 2024 took a stricter approach, announcing a ban on both the supply and gifting of disposable e-cigarettes from June 1,โ2025. In the UK, new regulations have also been announced regarding the recycling ofโe-cigarette waste. E-cigarettes have been regulated in the national tobacco administration system in China, and industry standards have beenโcontinuously improved.
Technological innovation
The second majorโtrend influencing the industry is technological innovation. Businesses are now incorporating their schedules with intelligent technologies and improving the customer experience,โincluding precise temperature and vapor control, along with personalized usage tips using their cell phone features. Artificial intelligence (AI)โwill further foster the development of e-cigarettes.
International Market Expansion
To continue growing, many e-cigarette companies are seeking to expose more people in growing Asian, South American, and African markets to their products by going international. With rising disposable incomes and a relatively new introduction of awareness towardโe-cigarettes, these regions demonstrate substantial growth opportunities. And Chinese e-cig firms are particularly poised to prevail in these markets thanks to a combination of low-tech manufacturing acumen and existingโproven supply chains.
Brand Image Reconstruction
Reconstructionโof brand image is also a major point of care for e-cigarette companies. They are doing so because they see a changing landscape where e-cigarettes are reframingโas trendy, individualized lifestyle consumer items instead of just a method of tobacco harm reduction. It ranges from aggressive marketing, using the AI-based promotion of the market and mining data about users to drawโthe younger consumers.
Sustainability
Sustainability is becoming moreโevident as a cross-industry issue. Organizations are implementing environmentally conscious practices in product design,โproduction, packaging and transportation, such as recycling programs for used e-cigarettes to reduce environmental impact inโaddition to promoting a more circular economy. They have also established collectionโinitiatives for used e-cigarettes to reduce environmental footprint and foster a circular economy.
Malaysian E-cigarette Market (2025)
Malaysian e-cigarettes will be regulated in 2025 with the regulators trying to rein in the industry. The Public Health Tobacco Control Act 2024 (Act 852) will come into effect in October 2024 and focuses on banning sales, advertisingโand product standards to regulate e-cigarettes.
This features one of the biggest changes, the retail show banning, which requires fromโApril 2025, e-cigarettes and tobacco goods can solely be displayed at specialty stores. This measure is aimed atโminimizing exposure to these products by the general public, especially young people.
Safety Standardsย & Taxation
This Act also sets safetyโstandards for all e-cigarette products, including nicotine content labeling. The maximum nicotine level will decrease from 35mg/ml to 20mg/ml by October 2025 and there will be a gradual reduction to 2 ml on the upper limitโof closed-type oil capacity.
In addition, the Malaysian government has also established a tax of RM4 per milliliter for e-cigarette productsโwith plans to increase the amount shortly. Such a tax is designed to reduce e-cigaretteโconsumption while also raising funds for other public health purposes.
Local e-cigarette operators are worried about the changing rules and laws, such as those related to the retail display and what can be sold, which mayโlead to higher compliance costs as well. The Federation of SundryโGoods Merchants Associations of Malaysia expects the high cost required to conform to display order. On the other hand,โworries about the hidden sales of illegal cigarettes potentially creating unequal competition as these products are cheaper and easily available.
Nonetheless, the Malaysian Vape Chamber of Commerce (MVCC) supports the regulatory processโbut only as long as it is not excessive, where it should end with legal sales, clean products and end product confidence. However, with the new restrictions on how products can be displayed, the MVCC is also worried about consumer access toโinformation about products.
Additionally, international brandsย are also entering theโMalaysian market.ย These brands are seeing that they can go straight to consumers without local distributors andย are operating in a way that threatens the local distribution channels, probably shrinking the ranks of the MVCC in the process.
VOLF BAR’s Intent and Product Line
Founded in 2023 in Shenzhen and with an office in New Jersey, USA, VOLF BARย seeks to deliver a pure vape experienceโby focusing on quality and pleasure. The sloganย of the brand is “Pure taste to the lastโpuff! โ is representative of its one-pass vaping experienceโethos.
Volf Bar aims to deliver e-cigarettes free of impurities while leading the trade by changing the public perception of smokingโwith fulfillment. It has products that cater toโvarious consumer interests. Launched in 2020, it has a few productsโin its portfolio that cater to different consumers.
Products
VB 15000ย Disposable Vape: With a bigโscreen, E-liquid indicator, battery indicator, dual mesh coil technology, adjustable modes and Type-C charging port. Features aโ650mAh battery, 18ml juice capacity and 5% nicotine.
VB 20000ย Disposable Vape: comes with aโfull-screen display, norm&boost mode switch, Type-C charging port, ultra-thin size, and dual mesh coil. The power plant is 800mAh, the capacity is 22ml, andโthe nicotine strength is 5%.
DTL 15000ย Disposable Vape: Rechargeable “Direct ToโLung” disposable vape with smart screen, Type-C charging port and adjustable airflow control. The 600mAh battery, 22ml capacity, and 6mg nicotineโstrength.
VOLF BARโsย products are designed with smart dual mesh technology for maximum flavor satisfaction and intensified vapor production.
Conclusion
The e-cigarette industry faces a complex landscape in 2025, characterized by significant growth, increasing regulation, and technological advancements. The Malaysian market is implementing stricter measures to control the industry, impacting market dynamics and business strategies. VOLF BAR aims to navigate this evolving landscape by focusing on high-quality products, innovation, and customer satisfaction while adhering to regulatory requirements and adapting to market changes.
